Therefore, it is necessary to block the new entrants in the industry. This time, highlighting the important point and mark the necessary information provided in the case. Changes in these situation and its effects. The influx of new customers has also led to evolution of consumer preferences and tastes.

Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. Using Barbie Doll strengths to consolidate and expand the market position.

In the problem statement, the company’s most important problem and constraints to solve these problems should be define clearly. MBA & EMBA programs. There should be only one recommendation to enhance the company’s operations and its growth or solving its problems.

Expansion into international market can help Barbie Doll to tap into international talent market. The criteria’s on which business decisions are to be selected areas under: Alternatives should be measures that which alternative will perform better than other one and the valid reasons.

Barbie celebrated its 60th anniversary in 9th March 2019. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

According to global executive survey done by Harvard Business Review & Brightline Initiative – Only 20% of the strategic targets set by organizations are realized. - Growing Protectionism - Barbie Doll should hedge the risk against growing protectionism ranging from – storing data into international market to diversifying risk by operating into countries at different economic cycle. Therefore, it is necessary to continually review the Barbie company’s activities and resources values.

- Track record on environment consideration is not very encouraging – Barbie Doll track record on environmental issues is not very encouraging. These forces refers to micro environment and the company ability to serve its customers and make a profit.

Line: 9

Changing taste of customer as far as dolls are concerned.

Change in population growth rate and age factors, and its impacts on organization. as the industry have high profits, many new entrants will try to enter into the market. Opportunities and Threats are factors that are analyzed in view of the prevalent market forces and other factors such as legal & environmental, economic , political, technological, and social, health & safety. - Organization Culture – It seems that organization culture of Barbie Doll is still dominated by turf wars within various divisions, leading to managers keeping information close to their chests.

Other political factors likely to change for Barbie. it deals with the ability of customers to take down the prices. This value may create by increasing differentiation in existing product or decrease its price. According to Karen Robson, Stefanie Beninger , Barbie Doll needs fundamental changes to business model rather than cosmetic changes. You can download Excel Template of SWOT Analysis & Matrix of Does Mattel's Iconic Barbie Doll Need a Makeover? Effect on organization due to Change in attitudes and generational shifts. Exchange rates fluctuations and its relation with company. Threats can emerge from various factors such as - economic growth, increase in consumer disposable income, political developments & policy changes, technological innovations, and changes in consumer preferences . According to Karen Robson, Stefanie Beninger , Intellectual Property Rights are effective in thwarting same size competition but it is difficult to stop start ups disrupting markets at various other levels.

- Government Regulations and Bureaucracy – Barbie Doll should keep a close eye on the fast changing government regulations under the growing pressure from protest groups and non government organization especially regarding to environmental and labor safety aspects. SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. To analyze the business objective and its opportunities and threats, following steps should be followed: These headings and analyses would help the company to consider these factors and make a “big picture” of company’s characteristics. Prioritize the points under each head, so that management can identify which step has to be taken first. This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. Analysis of Does Mattel's Iconic Barbie Doll Need a Makeover? As of 2020, Barbie is one of the leading brands in the media & entertainment sector. According to Karen Robson, Stefanie Beninger in areas Gender, Public relations, Social platforms that Barbie Doll operates in the most reliable measure of profitability is Return on Invested Capital rather than one favored by financial analysts such as – Return on Equity & Return on Assets.

Activities of the company better than competitors. In this model, five forces have been identified which play an important part in shaping the market and industry. However, poor guide reading will lead to misunderstanding of case and failure of analyses. Providing two undesirable alternatives to make the other one attractive is not acceptable. - Intellectual Property Rights – Barbie Doll has garnered a wide array of patents and copyrights through innovation and buying those rights from the creators. Any new technology in market that could affect the work, organization or industry. 5C Marketing Analysis of Does Mattel's Iconic Barbie Doll Need a Makeover? Executive Summary Barbie has become one of the best selling toy brands in the world helping Mattel become one of the largest toy makers. Answer the necessary questions that are related to specific needs of organization. Strengths are the Barbie Doll capabilities and resources that it can leverage to build a sustainable competitive advantage in the marketplace. According to Karen Robson, Stefanie Beninger , Barbie Doll has tested various concepts in different markets and come up with successful Sales & Marketing solutions. Religious believers and life styles and its effects on organization. Browse marketing analysis of more brands and companies similar to Barbie. A firm (like Barbie)  must organize its management systems, processes, policies and strategies to fully utilize the resource’s potential to be valuable, rare and costly to imitate. Following factors will influence the buying power of customers: Competitive advantage of company’s product. After introduction, problem statement is defined. Social attitudes and social trends, change in socio culture an dits effects. - Low Return on Investment – Even though Barbie Doll is having a stable balance sheet, one metrics that needs reflection is “Return on Invested Capital”. Product portfolio is limited to dolls only, 3. Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. What could Mattel, the company behind Barbie, do to turn things around?

Student’s role is to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations and steps to be taken. Perform cost benefit analyses and take the appropriate action. Strengths in the SWOT Analysis of Mattel : Strong Brand Portfolio: Mattel has under its kitty some of the most recognized brands in the toy industry. However, resources should also be perfectly non sustainable. Brainstorm and assumption the changes that should be made to organization. Is these conditions are not met, company may lead to competitive disadvantage. - Lucrative Opportunities in International Markets – Globalization has led to opportunities in the international market. , we specialize at analyzing & providing comprehensive, corporate SWOT Porter Value Chain Analysis and Solution of Does Mattel's Iconic Barbie Doll Need a Makeover? SWOT Analysis and Solution of Does Mattel's Iconic Barbie Doll Need a Makeover? Case Memo & Recommendation Memo of Does Mattel's Iconic Barbie Doll Need a Makeover?

Opportunities are macro environment factors and developments that Barbie Doll can leverage either to consolidate existing market position or use them for further expansion.

Its brand portfolio contains some of the most popular brands in children’s toys which include the famous Barbie, Hot Wheels, and American Girl etc.

This can help Barbie Doll in thwarting the challenges of competitors in various industries Gender, Public relations, Social platforms. Line: 315 In Barbie SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

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