They rely on the old adage that even though you might be embarrassed by your parents, many of us ultimately take on these characteristics as we age. Progressive’s “Turning Into Your Parents” campaign has been going on for a few years now (this spot is my favorite). Change ), You are commenting using your Facebook account. Dr. Rick once again expands the Progressive pantheon of ad characters, anchored by Flo but encompassing everyone from half-man, half-motorcycle Motaur to star quarterback Baker Mayfield. © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health, October 2020 Cable News Ranker: Tucker Carlson Tonight Achieves New Record, Posting Most-Watched Month in Cable News History, NBC News Correspondent Mike Memoli Talks About Covering Joe Biden in 2020, Marc Burstein Is Producing His 6th Presidential Election Night for ABC News, And It Will Be One Unlike Any Other, Circle K Sends $90 Million Global Media Account to MediaCom, Jon Stewart Rises Again; Top Podcasts of 2020: Wednesday’s First Things First, Using Data to Actually Improve Brand Strategy and Get Results, 3 Keys to Insights-Driven, AI-Powered Segmentation, Using Transaction Data for Real-Time Research. About joshw2434 year old guy. Leave a comment. In a previous spot, Dr. Rick helped another group of young homeowners on their journey to not turn into their parents by answering these very real and pressing questions: How many pillows are too many? April 21, 2020 So now Progressive has introduced Dr. Rick, a… They rely on the old adage that even though you might be embarrassed by your parents, many of us ultimately take on these characteristics as we age. ( Log Out /  Post was not sent - check your email addresses! This time, Progressive introduces Dr. Rick, a supposed “parenta-life coach” who helps home buyers avoid the fate of becoming their parents. So now Progressive has introduced Dr. Rick, a “Parenta-Life Coach” who’s here to help. Parenta-Life Coach Dr. Rick helps a group of young homeowners deal with the very real struggle of not turning into their parents in the latest Progressive commercial. Sometimes commercials are the best part of TV.

By the way, Dr. Rick is played by Bill Glass.

The spots were directed by Martin Granger, who’s also helmed several other spots in the campaign over the years. News & Info about TV Spots from all around the world. This campaign included several spots directed by Roman Coppola, featuring homebuyers that assume the most annoying traits of their parents. “Progressive can’t protect you from becoming your parents, but we can protect your home and auto when you bundle with us,” the voiceover says at the end of the commercial. On a group outing, he tells his clients not to use the speakerphone in a store or to offer unsolicited help to shoppers. Tagged with Bill Glass, Blue Hair, Dr. Rick, Parenta-Life Coach, Pillows, Progressive, Turning Into Your Parents. In “Guys Night Out,” for example, we saw how this rapid aging left friends stuck with a guy who shook hands on the dance floor and couldn’t pronounce “jalapeno.”.

Now the campaign from agency Arnold is back and painfully valid as ever. Kevin the Carrot & Turkey, 2021 Hyundai Tucson Dog & Teddy Bear with Seat Belt On Commercial, Domino’s Carside Delivery Denny Hamlin Commercial, TVision by T-Mobile Rashida Jones & Her Sister Commercial, Aldi Australia Christmas Commercial Song: Synchronized Santas at the Pool, Asda Christmas 2020 Advert Song – Feat. It’s a lighthearted riff on young people becoming like their parents and also on the younger generation’s reliance on therapists/life coaches. Another spot featured a married couple sharing their story about how the husband, Matt, changed when they became homeowners. Additionally, Dr. Rick notes that everyone has silent on their phone and putting too many decorative pillows on a couch defeats the purpose of a couch. One of the women, for instance, talks to someone over the phone and shares her plans for lunch and dinner, but with the phone on speaker. This new campaign can be considered a continuation of the “Parentamorphosis” campaign, which was created by Arnold Worldwide in 2016 and became Progressive’s most successful effort without spokeswoman Flo. And it’s OK if someone has blue hair! “Progressive can’t protect you from becoming your parents, but we can protect your home and auto when you bundle with us,” the voiceover says at the end of the commercial. Whomever came up with the ‘Dr. The spot features Dr. Rick, whose job is to help new homeowners who have turned into their parents, visiting a store called House World together with a group of new homeowners (because this is one of the ways he helps them – by getting them out of the home).

Rick Parenta-Life Coach’ character for the Progressive Insurance commercials is a genius.

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