Mobile Operating System Market Share Worldwide. Kiesha Frue Jan 21, 2020. The number of mobile device users around the world has grown rapidly leading to growth in revenue from mobile advertising. The majority of Google products and services are effectively integrated with each-other forming an ecosystem that encourages the use of products and services.

The company dominates the digital advertising market through many different channels, including its own AdWords advertising program, AdSense, YouTube and the Android OS.

Another thing Google can do to get more leverage is use their technology in the future like their self driving cars, Prezi. Google offers more than 50 internet services including Gmail (email), GoogleDocs (online document creation), GoogleDrive (cloud storage) and Android (software for mobile phones, tablets, and computers).

Half of global digital ad dollars going to Google and Facebook, says report. Facebook is also a leading competitor of Google in the area of digital advertising as well as mobile advertising. One of the major political issues likely to further hinder Google is continued trade tensions between USA and China. To find faster growth, the company is also investing in several new areas including autonomous driving. Available at: The global search engine has revolutionized the digital world. Currently, Google is among the most cash-rich enterprises in the world. The service was introduced in Kenya and used balloons to provide affordable 4G internet to under-covered rural communities in the East African nation. 2.1.1 The rivalry between China and the USA, 2.4.1 The rise of AI and integrated voice search, Spotify Porters Five Forces Analysis 2018, Barclays Bank Porters Five Forces Analysis 2019, PESTLE and SWOT analysis of HSBC Bank 2018, Understand the broad macro-environment of Google and the online search engine industry in terms of. Alphabet has proven its capabilities in terms of mergers, acquisitions and successfully integrating businesses into the company. Google is probably the world’s best-known company for pioneering the search engine revolution and providing a means for the internet users of the world to search and find information at the click of a mouse. In recent years the company has also grown its investment in research and development fast. Often, the company acquires already finished products that grow into successful businesses, like YouTube. Free 1. To some extent, Google can use its dominant market share as a source of power over its customers, competitors and suppliers. Indeed, this very aspect can make the company take the next evolutionary leap into the emerging world of nano-computing. The search engine keeps on growing every year and keeps on improving its technology. Google can target advertisements or adapt its products to its users’ needs better than any competitor, because it has both smarter algorithms and much more information about its users.[5]. His work is published in many publications, including three books. You can download your swot instantly after the payment. Form 10-K for the Fiscal Year Ended December 31, 2017. According to Google, the $15 increase (30%) reflects the rising cost of content, but critics argue that the increase is absurd. In June 2020, more than 1,600 Google employees petitioned the company to stop offering its G-suite services to police departments in the light of Black Lives Matter protest. In Notesmatic. However, apart from its online products and services, the company has also brought some hardware products like Pixel smartphones as well as Android OS to the market. Since then, the company evolved exponentially and became a tech giant in the mainstream media. Google does not reveal its algorithm for searches or even its basic formula as far as internet searches are concerned leading to many experts slamming the company for being opaque and hiding behind the veneer of secrecy.

Google’s main source of revenue is its advertising business. As it is illustrated in figurebelow, Google has the market share of more than 79% in desktop search engine, whereas its closest competitor Microsoft’s Bing has the less than one fifth of Google’s market share. The revenue of Google from the nonadvertising sources is growing fast. Google Search is the company’s search engine that people use to find information online. Ovidijus is the founder of SM Insight and the lead writer since 2013. Google’s revenue from cloud computing has grown a lot in the last year.

Except for Apple’s iPhone, the other smartphone brands rely on Android OS for their smartphones.

Cloud computing:

Google’s recent increase in its advertising and other revenue sources has been fueled by the huge adoption of its Android mobile OS. Most Innovative Companies 2017. The company’s advertising behavior was also called aggressive and has faced legal scrutiny.

In 2019, the company made. Google has more than 65% of the market share for internet searches and the competitors do not even come close to anywhere that Google does. However, while on the one hand while its online products and services have found huge popularity worldwide, on the other the company is also dealing with problems that are legal and political in nature.

Available at:, Interbrand (2018).

The Ringmaster of the Circus: The Mega Search Engine, Google is the absolute game changer when it comes to online search percentage. STRENGTHS AND WEAKNESSES OF GOOGLE: A SWOT ANALYSIS . Thanks. Indeed, Apple has already taken steps to garner search engine revenues in its devices and hence, Google must be cognizant of the challenges that lie ahead. Poor Pricing Strategy: On June 30, 2020, Google raised the subscription price of its YouTube TV service from $49.99 to $64.99 per month. The advent of Social Media has seriously threatened Google’s dominance in the internet world and the company has to pull an ace to deal with the increasing features available on Facebook and Twitter. Google’s search engine is considered the smartest of all and while several more search engines are there, google enjoys the largest share in the search engine market.

The introduction of Google Glasses and Google Play promises to be a game changer for Google and this is a significant opportunity that the company can exploit. According to sources, Google held a market share of more than 73% in the search advertising industry in 2019. 5. The company is already dealing with several difficulties in the Chinese market including the controversial project Dragonfly. © 2013-2020 SM Insight. Cloud Computing remains a key opportunity for Google as it is already experienced in providing storage and cloud solutions. Statistics. The trade wars between the US and China are also causing operational costs to escalate and related challenges grow for the technology businesses. In December 2018, CEO Sunder Pichai appeared before Congress to respond upon several issues related to privacy, censorship and user data.

Available at:, Crunch Base (2018).

2017 Annual Report. As of October 2, 2015, Sundar Pichai is the CEO of Google. Available at:, Fast Company (2018). While Amazon has gained a little in the digital advertising industry, the market share of Google in the digital advertising industry is still substantial. Google’s Android OS holds the largest market share in the smartphone market. Airbnb Pestle and Swot Analysis 2019, Free 9.

Dominance in web search, video content sharing, online advertising, mobile OS, browser usage and many other markets. At the core of the business model is online advertising which drives the largest part of the company’s revenue and profits. However, the entire business of Google is based upon technological innovation whether it is search advertising or cloud-based services.

Google has been growing from strength to strength, with its revenue growing from $74.54 bn in 2015 to $109.65billion in 2017 (Statista 2017) with advertising being the biggest contributor to the overall revenue as figure 1 (below) shows; Figure 1: Google’s global revenue from 2002 to 2017 (in billion US dollars). For more information on how to do a SWOT analysis please refer to our article. How does Google’s leadership position in these markets help the company to gain competitive advantage?

Using PESTLE, this report discusses how trade tensions between China and USA will impact the company. Google’s Strengths. While on the one hand regulatory barriers are to stop large businesses from establishing their monopoly, on the other they can drive operational costs higher for businesses and create pressures that can make it difficult to expand market share. While Google has brought a large range of cloud computing products, its main focus was digital advertising and the company remained lagging behind the leading players in the area of cloud computing. It is also the first time the company has put its name on a smartphone.

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