In the 1980s, the famous “Blown Away Guy” quickly became a pop culture icon when it was used in advertisements of Maxell cassette tapes.
•As more consumers go online to play games — particularly those in their late teens through early 30's — marketers are following them, a phenomenon that has spawned its own terms like "advergaming." Could the next Maxell theme be "Maxell, it's the real thing"? After introducing the cassette tapes in the Japanese market, Maxell Corporation of America was established in 1969. 1988 Maxell Cassette Audio Tape Blown Away Guy 2-Page Print Ad.
"We're big believers in contextual advertising.". His hair and necktie, along with the lampshade to the man's right and the martini glass on the low table to the man's left, are being blown back by the tremendous sound from speakers in front of him — supposedly due to the audio accuracy of Maxell's product. The red wave resembles the so-called dynamic ribbon that runs horizontally underneath the brand logos on cans and bottles of Coca-Cola and Diet Coke.
In the 1980s, Maxell became an icon of pop culture when it produced advertisements popularly known as \"Blown Away Guy\" for its line of audio cassettes. The character is the "blow-away guy," the hip young man so moved by the outstanding performance of Maxell music products that he is practically blown out of his chair. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. From China.
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Enjoy 11 hours of wireless playtime with the built-in rechargeable battery. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. There's a problem loading this menu right now. The first ad with the "blow-away guy" appeared in 1978, by some accounts of the history of the campaign, while others date the first ad to 1979. Maxell Tape Original Vintage 1980's Advertising Poster 24" X 43 3/4" Rol. The dude in the chair first re-emerged in magazine ads in the fourth quarter of 2005, created by the current Maxell agency, Manhattan Marketing Ensemble. There was a problem adding this item to Cart. As part of a campaign aimed at re-introducing Maxell to younger consumers, which carries the theme "Get blown away," the guy in the chair will be the star of an online game scheduled to go live soon on the Maxell Web site (maxell-usa.com). Dave was amazing and so is the ad! "For the past decade or so, the character had hibernated a bit," Mr. Lee said, but is coming back because "we found him to be a great asset for the Maxell brand.". Producing exceptional products for over 50 years, Copyright © 2020 MAXELL, Inc The fishing line was also used on the lamp shade and cord in the photograph, to make it seem as if they, too, were being buffeted by the force of the music. Maxell Blown Away Guy Professionally Framed Poster - High Quality Glass. Steve Steigman was the photographer and Richard Wagner's \"Ride of the Valkyries\" was used for music. 39.5' X 20' 1996 "Take Your Music to the Max" edition This Steve Steigman poster was a promo only, not sold. When a model could not be found, the character was portrayed by the makeup man hired by Mr. Steigman for the photo shoot, identified in most accounts only as Jack. Copyright © 1995-2020 eBay Inc. All Rights Reserved. The impact of the advertising campaign on popular culture still resonates today: \"Blown Away Guy\" was recently parodied on the popular animated television show Family Guy in the episode \"Model Misbehavior\". Each sponsor has a multimedia ad package that includes a presence at the sites of the X Games; television commercials on ESPN and ABC; ads in ESPN Magazine; and ads online, on expn.com and espn.com.
Because of the popularity of the ad, Maxell recreated the scene but now with “Blown Away Woman” featured in a nationwide commercial as well as in a print ad in Rolling Stone Magazine. In the UK the music used was \"Night on Bald Mountain\" by Modest Mussorgsky.The ads depict a man sitting low in a (Le Corbusier) high armed chair (on the right side of the screen) in front of, and facing, a JBL L100 speaker (the left side of the screen).
Please try again. Stereo Buds Earphones. The online game will present versions of the character styled after various music genres like disco, reggae and grunge. Download All Images.
Find answers in product info, Q&As, reviews. Category. We do not have any recommendations at this time, Original Unused 1996 Framed Maxell Blown Away Guy Art Music Ad Poster 39X20, Not a Reprint.Framed Blown Away Poster This is a 23 year old iconic original Size. •According to an article in American Photographer magazine, Steve Steigman, the photographer for the ad, wanted a male model with long hair that would look as if it were being blown around by the force of the music emanating from the speaker.
Maxell, famously known for its consumer electronics like cassette tapes, VHS tapes, and headphones as well as OEM batteries, was established in the United States in October of 1969. View cart for details. "Mom and Dad have to bring them.". Bringing the feel of nostalgia back for customers as it imitates the famous Maxell XLS II cassette tape, one of the most popular cassette tapes in the 1980s and 1990s. Other accessories include a micro USB charging cable and a 3.5mm audio cable to connect to other audio devices. Your question may be answered by sellers, manufacturers, or customers who purchased this item, who are all part of the Amazon community. His hair and tie as well as the lampshade are being blown away by the high fidelity of the cassette tape playing through the speaker. Earphones 20 images. A Spliff A Day Keeps The Doctor Away Poster Wall Print|Inspirational Motivational C... Finding Dory Wall Art Photos - Set of 4 (8 inches x 10 inches) Poster Prints. Unable to add item to List. Over $35.00 - apply Price filter. (The proverbial coolest guy in the room.) "The 'blow-away guy,' as we like to call him, is an icon that stands for performance and for technology," said Daniel Lee, vice president for marketing at the Maxell Corporation of America in Fair Lawn, N.J., part of the Hitachi Maxell unit of Hitachi.
Juicy Tunes Earphones. Framed Blown Away Poster This is a 23 year old iconic original Size.
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Television commercials showed the chair, a drink and nearby lamp, being pushed away from the stereo by the strong force of the sound waves. V8945 Maxell Blown Away Guy Speaker Ad Retro BW Vintage Art WALL PRINT POSTER CA. 27 results for maxell blown away poster. An article in Adweek dissects the reason for the ad’s tremendous success.
The model for the US campaign, however, was the makeup artist hired for the shoot by photographer Steve Steigman.
Download All Images. "Layers of hairspray held the model's hair in wind-blown position and some strands were tied to the ceiling" with fine fishing line, the article reported. A billboard with an oversized photograph of the character recently went up in Times Square, serving as a teaser for the X Games sponsorship. EB-98 Earphones. The sponsors are sometimes surprised, Mr. Erhardt said, by the composition of the crowds coming to the X Games to watch the competition and visit sponsors' exhibits and booths. "It's families, because so many of the kids who go to the X Games can't drive," he explained. Movie Memorabilia Original US Posters (1990-1999), Original International Movie Posters (1990-1999), Movie Memorabilia Original US Posters (2000-Now), Original International Movie Posters (1980-1989), Sports Memorabilia, Fan Shop & Sports Cards, Customs services and international tracking provided, Leave feedback about your eBay search experience - opens in new window or tab.
The original campaign began as a trade ad in 1980 and was made into TV spots in 1979 which ran throughout the 1980s. Muolunna Wall art Black And White Lion Head Portrait Wall Art Painting Pictures Pri... wall26 - Abstract Huge Wave Composition - Canvas Art Wall Decor-24 x36 x3 Panels, 48 Pack Acoustic Foam Panel Wedge Studio Soundproofing Wall Tiles 12" X 12" X 1". Brand New. Art Prints - apply Category filter. The goal is to encourage consumers to spend more time on the marketers' Web sites so they can be exposed to additional brand and product pitches.
Get ready to be Blown Away!
This page was last updated: 03-Nov 16:47. 39.5' X 20' 1996 "Take Your Music to the Max" edition This Steve Steigman poster was a promo only, not sold.
The X Games sponsorship is intended to help "contemporize the image of the 'blow-away guy' and make him relevant to today's consumer," said Maury R. Maniff, senior partner at Manhattan Marketing Ensemble. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates.
Earphones 7 images. A FAMILIAR advertising character is migrating online in another example of how marketers are stepping up efforts to offer sponsored entertainment to game-playing computer users. Younger consumers "don't necessarily attach the character to the Maxell brand, but reams of research show the icon represents superior performance," Mr. Maniff said. Your recently viewed items and featured recommendations, Select the department you want to search in. In the 2010 movie Jackass 3D, the commercial is parodied with Ryan Dunn sitting in the chair, while the blast from a jet engine sends the set blowing away. Hard Rock Cafe 2016 Hollywood Universal 3D …
7 S 0 P O N S O A R P A 7 E E D-1-1 U J-1 0 F J-1-1. S p o n s Y A M o r e 7 8 G d 3 O F G. 101220 Blown Away Girl Retro Photo Art Decor LAMINATED POSTER … There was an error retrieving your Wish Lists. Save this search.
Maxell will continue to move forward with market trends and continue to produce exceptional products for another 50 years. The budget for the campaign is estimated at $3 million to $5 million. The model for the UK (not US) ad campaign is thought to hace been musician, Peter Murphy, of the group Bauhaus. Empire Art Direct Abstract Art,Colorful Frameless Tempered Glass Panel,Contemporary... To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average.
The Rewind Wireless Cassette Speaker is the size of an actual cassette tape while delivering high fidelity sound through Bluetooth connectivity. His hair and tie as well as the lampshade are being blown away by the high fidelity of the cassette tape playing through the speaker. Reviewed in the United States on July 4, 2020. He is shown desperately clinging to the armrests but defiantly looking ahead at the source of the music through sunglasses, though calmly catching his drink before it slides off the end table.
The character is the "blow-away guy," the hip young man so moved by the outstanding performance of Maxell music products that he is practically blown out of his chair. Over the past 50 years, Maxell has continued to deliver a comprehensive line of batteries, digital media products, care and maintenance products, headphones and earbuds. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Price. More Items From eBay. Earphones 4 images. Bringing the feel of nostalgia back for customers as it imitates the famous Maxell XLS II cassette tape, one of the most popular cassette tapes in the 1980s and 1990s. Please try your search again later. Number of bids and bid amounts may be slightly out of date. Or is that too reminiscent of a slogan for a Maxell competitor: "Is it live or is it Memorex?". Original Unused 1996 Framed Maxell Blown Away Guy Art Music Ad Poster 39X20, Not a Reprint.Framed Blown Away Poster This is a 23 year old iconic original Size.
39.5' X 20' 1996 "Take Your Music to the Max" edition This Steve Steigman poster was a promo only, not sold. In the 1980s, the famous “Blown Away Guy” quickly became a pop culture icon when it was used in advertisements of Maxell cassette tapes. The character also "represents something 'edgy' " to the younger consumers, he added, "which is why we decided to sponsor the Summer X Games.".
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